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OUR WORK

Lyme Disease Interactive Website

CLIENT
Owl's Head Solutions
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BACK TO ALL WORK
Background + Challenge

Lyme Disease is a serious disease with serious consequences. It is also preventable. The rate of reported cases of Lyme Disease in the state of Maine has seen a staggering increase since 2015. At Owl’s Head Solutions, many of our employees live right here in Maine so Lyme Disease has become part of everyday life for our families. We wanted to use our strategic and creative skills to design an interactive website to help Mainers understand their risks and the protective measures they can take to reduce their chance of exposure.

The rebrand had 4 major goals:

  • Educate residents of Maine about the prevalence of Lyme Disease in their county
  • Educate residents of Maine about the symptoms of Lyme Disease
  • Educate residents of Maine as to what preventative measures they can take to avoid contracting Lyme Disease
  • Decrease the number of cases of Lyme Disease in Maine
Services
Services
Services Provided
Animation
Campaign Design
Front End Development
Illustration
Infographics
Interactive
Key Messaging
Website Design + Development
Visit the website at www.lymediseaseinmaine.com
Approach 

We strategized that an interactive experience would be an important way to engage our audience by visually outlining the problem and inviting users to interact with the data and information.

This level of interactive involvement would offer clear and specific ways for Mainers to protect themselves and their families.

Inspired by our natural surroundings right here in Maine, we began by designing a series of illustrations that would feel appropriate and recognizable to our audience. Working from this illustration style we broke our messaging up into snackable sections that users could interact with easily.

Lyme Disease Interactive Website Deer Infographic
Data Visualization

We offer access to the data, break it down, support it with compelling visuals, and provide links to learn more. Users are meaningfully engaged and educated since they can click through and focus on information that’s relevant to them.

Lyme Disease Interactive Website interactive state data
Lyme Disease Interactive Website mobile view
Lyme Disease Interactive Website symptom data on tablet
Posters

To support the website launch, we designed a series of posters that are downloadable from the site for users to either print out or post online.

Lyme Disease Interactive Website Posters

“I look forward to any opportunity to show off this website—which was a labor of love for our entire team. The fact that it won 3 Gold Davey Awards is rewarding, but what’s more rewarding is that every Mainer we’ve showed the site to has been surprised and fascinated by the data.”

—Kate Greene, Owl’s Head Solutions, President + CEO
Impact

During the first week of launch, our users were spending almost 4 minutes per session. With an average bounce rate for a site like this being roughly 62%, our bounce rate since launch has been just 46%. And 22% of our visitors have returned to the site more than once. All this tells us that our users are very actively engaged with our content. The site has also won 3 Gold Davey Awards for Excellence in Design for Best Use of Animation/Illustration, Best Data Visualization, and Best Visual Appeal.

Filed Under: Case Study, Featured